Content and distribution have for long been the cornerstones for assessing and creating key differentiators and associated competition between thriving players in this sector.

However, something fundamental has been added to this platform- that which is innovative and customized user experience, as well as ‘community’.

Augmented reality and machine learning are the new mainstreams of the global media and entertainment industry, set to hit US$2.2 Trillion globally, by 2021 with digital spending leaving behind physical spending in 2018 predictions. The VR (Virtual Reality) sub-segment’s impact on the entertainment and media industry is a major disruptive force with its projected 80% growth rate from 2016 (US$869 Million) to 2021 (US$15 Billion). With the pace of growth set to accelerate in 2018-2019, a vacuum of opportunity emerges for newer players to take the lead, internationally.



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